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~isPartOf:"International journal of hospitality management"
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Brand equity
13
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International journal of hospitality management
Journal of Product & Brand Management
82
Management and Marketing Journal
76
MPRA Paper
63
Journal of business research : JBR
50
Revista de Marketing Online (Journal of Online Marketing)
38
European Journal of Marketing
34
Journal of Consumer Marketing
29
The journal of brand management : an international journal
28
Journal of marketing and consumer behaviour in emerging markets
24
Annals of marketing-mba
23
Ovidius University Annals, Economic Sciences Series
22
Cogent business & management
20
Economics Papers from University Paris Dauphine
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SpringerLink / Bücher
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Cuadernos de Gestión
19
Symphonya. Emerging Issues in Management
17
The History of Marketing Science
17
Journal of retailing and consumer services
16
Amfiteatru Economic Journal
15
The journal of product & brand management
15
Amfiteatru economic : an economic and business research periodical
14
Cogent Business & Management
14
European journal of marketing : EJM
14
Marketing Intelligence & Planning
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Strategic Direction
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UTMS Journal of Economics
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Working Paper
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Iktisat Isletme ve Finans
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
12
Annals of Faculty of Economics
11
Annals of University of Craiova - Economic Sciences Series
11
Global Journal of Business Research
11
Marketing intelligence & planning
11
Revista Tinerilor Economisti (The Young Economists Journal)
11
Asia Pacific Journal of Marketing and Logistics
10
ESTUDIOS GERENCIALES
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Journal of Business Research
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Journal of marketing
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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ECONIS (ZBW)
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1
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
2
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
3
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
4
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
5
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
6
The financial impact of online customer reviews in the restaurant industry : a moderating effect of brand equity
Wang, Yiqi
;
Kim, Jewoo
;
Kim, Jaewook
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547715
Saved in:
7
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
8
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
9
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Han, Sung Ho
;
Chen, Cheng-Hao Steve
;
Lee, Timothy J.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495106
Saved in:
10
Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik
;
Tao, Chen-Wei
;
Slevitch, Lisa
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
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