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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami; Suganthi, L.; Sivakumaran, … - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
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Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.; Keeling, Kathleen; Keeling, Debbie - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
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The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf; Capella, Michael L. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.; Peterson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Bagozzi, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 351-362
Persistent link: https://www.econbiz.de/10011744280