Narrow search
Showing 1 - 10 of 275
Cover Image
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Cover Image
The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.; Noel, Hayden; Janiszewski, Chris - In: Journal of advertising research 49 (2009) 2, pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
Cover Image
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Cover Image
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Cover Image
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando - In: Journal of advertising research 52 (2012) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Cover Image
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.; Droulers, Olivier; Amarantini, David - In: Journal of advertising research 57 (2017) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Cover Image
Evaluating empirical research into music in advertising : a congruity perspective
Oakes, Steve - In: Journal of advertising research 47 (2007) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Cover Image
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: Journal of advertising research 55 (2015) 4, pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Cover Image
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž; Batagelj, Zenel; Omeragić, Ismir; … - In: Journal of advertising research 61 (2021) 4, pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Cover Image
Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle; Chiu, Chung-Kit - In: Journal of advertising research 59 (2019) 3, pp. 370-380
Persistent link: https://www.econbiz.de/10012118872