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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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Why brands should fear fearful consumers : how attachment style predicts retaliation
Thomson, Matthew; Whelan, Jodie; Johnson, Allison R. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 289-298
Persistent link: https://www.econbiz.de/10009569964
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The effects of self-brand connections on responses to brand failure : a new look at the consumer-brand relationship
Cheng, Shirley Y. Y.; White, Tiffany Barnett; Chaplin, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 280-288
Persistent link: https://www.econbiz.de/10009569965
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004
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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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When consumers care about being treated fairly : the interaction of relationship norms and fairness norms
Aggarwal, Pankaj; Larrick, Richard P. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10009548890
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Branding the brain : a critical review and outlook
Plassmann, Hilke; Ramsøy, Thomas Z.; Milosavljevic, Milica - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
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The consumer psychology of brands
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009548918