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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Amaral, Nelson B.; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10011597867
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Evidence for two facets of pride in consumption : findings from luxury brands
McFerran, Brent; Aquino, Karl; Tracy, Jessica L. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10010410187
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Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom; Baumgartner, Hans; Winterich, Karen Page - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
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Is being emotionally inexpressive cool?
Warren, Caleb; Pezzuti, Todd; Koley, Shruti - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian; Redker, Christopher; Gibson, Bryan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839