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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng; Chen, Tser-yieth; Tseng, Chien-ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro; Urdan, André Torres - In: Journal of international consumer marketing 25 (2013) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality
Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21
Persistent link: https://www.econbiz.de/10012200686
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Islamic banking products : home country bias and majority out-group consumption
Omran, Mohamed; Ramdhony, Dineshwar; Gleason, Kimberly; … - In: Journal of international consumer marketing 34 (2022) 4, pp. 480-495
Persistent link: https://www.econbiz.de/10013361589
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge
Lee, Jin Kyun; Lee, Wei-Na - In: Journal of international consumer marketing 21 (2009) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10003890762
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Nationalistic sentiments of Chinese consumers : the effects and determinants of animosity and consumer ethnocentrism
Ishii, Kenichi - In: Journal of international consumer marketing 21 (2009) 4, pp. 299-308
Persistent link: https://www.econbiz.de/10003902799
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Country-of-origin effects on consumers' evaluations of automobiles : perspectives from a developing nation
Sohail, M. Sadiq; Sahin, Osman Gokhan - In: Journal of international consumer marketing 22 (2010) 3, pp. 245-257
Persistent link: https://www.econbiz.de/10003995604
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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Bhardwaj, Vertica; Park, Hyejune; Kim, Youn-kyung - In: Journal of international consumer marketing 23 (2011) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10008991174