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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Brand management"
~subject:"Market economy"
~subject:"Theory"
~subject:"Welt"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
SpringerLink / Bücher
75
Gabler Edition Wissenschaft
47
Europäische Hochschulschriften / 5
40
Lehrbuch
33
Springer eBook Collection / Business and Economics
31
Journal of business research : JBR
27
Neue betriebswirtschaftliche Forschung : Nbf
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Springer eBook Collection
16
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
14
Journal of business economics : JBE
13
Berichte aus der Betriebswirtschaft
12
DUV / Wirtschaftswissenschaft
12
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
12
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
12
Handelsforschung
11
International journal of forecasting
11
Meffert-Marketing-Edition
11
Jahrbuch der Absatz- und Verbrauchsforschung
10
Marketing : ZFP ; journal of research and management
10
The journal of product & brand management
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
DUV : Wirtschaftswissenschaft
9
Die Betriebswirtschaft : DBW
9
Gabler-Edition Wissenschaft
9
Gabler-Lehrbuch
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : MM
9
Kohlhammer-Edition Marketing
9
Marketing theory
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
9
Springer-Lehrbuch
9
Wirtschaftswissenschaft
9
Journal of strategic marketing
8
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8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Operations research
8
Schriften zu Marketing und Management
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ECONIS (ZBW)
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1
Marketing
: culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
2
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
3
The integrative justice model for
marketing
to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
Saved in:
4
A stakeholder-unifying, cocreation philosophy for
marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
5
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
6
On "brand" : whether a semiotic
marketing
system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
7
Brands defined as semiotic
marketing
systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
8
From
marketing
ideology to branding ideology
Levy, Sidney J.
;
Luedicke, Marius K.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
Saved in:
9
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
10
Special issue on globalization of
marketing
ideology
Eckhardt, Giana
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771557
Saved in:
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