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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
132
Werbewirkung
132
Advertising
96
Werbung
94
Brand image
73
Brand management
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purchase intention
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
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4
Schultz, Don E.
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3
Bellman, Steven
3
Dodoo, Naa Amponsah
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Kareklas, Ioannis
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Lee, Joonghwa
3
Muralidharan, Sidharth
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Pelsmacker, Patrick de
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Pentina, Iryna
3
Phua, Joe
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Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
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2
Dalakas, Vassilis
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Flavián Blanco, Carlos
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Heo, Jun
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Mostafa, Mohamed M.
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Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
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Journal of marketing communications
Journal of business research : JBR
2,339
Journal of retailing and consumer services
1,984
International journal of hospitality management
775
International journal of consumer studies
773
Psychology & marketing
699
SpringerLink / Bücher
618
NBER working paper series
608
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Working paper / National Bureau of Economic Research, Inc.
517
Technological forecasting & social change : an international journal
475
NBER Working Paper
460
Asia Pacific journal of marketing and logistics
411
The journal of product & brand management
400
European Journal of Marketing
394
Tourism management : research, policies, practice
389
Management science : journal of the Institute for Operations Research and the Management Sciences
382
The journal of brand management : an international journal
379
Journal of travel and tourism marketing
372
European journal of marketing : EJM
368
Journal of marketing research : JMR
355
Journal of business ethics : JOBE
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Telecommunications policy : the international journal of digital economy, data sciences and new media
345
Cogent business & management
344
Journal of marketing management : MM
339
Journal of international consumer marketing
322
Industrial marketing management : the international journal for industrial and high-tech firms
314
Journal of marketing
312
International journal of contemporary hospitality management
310
Journal of retailing
309
The journal of services marketing
307
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
International journal of retail & distribution management
300
Marketing letters : a journal of research in marketing
300
Journal of the Academy of Marketing Science
296
The international review of retail, distribution and consumer research
296
Journal of consumer behaviour : an international research review
295
Journal of fashion marketing and management
294
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ECONIS (ZBW)
303
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1
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
2
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
3
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
4
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
5
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
6
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
7
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
8
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
9
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
10
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
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