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Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L. - In: Journal of marketing education : JME 43 (2021) 3, pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
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Doctoral education and transformative consumer research
Mari, Carlo - In: Journal of marketing education : JME 30 (2008) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10003706389
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Using the jazz metaphor to enhance student learning and skill development in the marketing research course
Mills, Michael Kenneth - In: Journal of marketing education : JME 32 (2010) 3, pp. 300-313
Persistent link: https://www.econbiz.de/10008757990
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Bridging the gap : the case for expanding ethnographic techniques in the marketing research curriculum
Freeman, Lynne; Spanjaard, Daniela - In: Journal of marketing education : JME 34 (2012) 3, pp. 238-250
Persistent link: https://www.econbiz.de/10009678889
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Consumer insights : a turning point for marketing research education
Mills, Adam J.; Hair, Joseph F. - In: Journal of marketing education : JME 43 (2021) 3, pp. 279-284
Persistent link: https://www.econbiz.de/10012662589
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The undergraduate marketing research course : two decades of change
Bridges, Eileen - In: Journal of marketing education : JME 43 (2021) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
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Updating the marketing research course to prepare the marketing generalist
Reavey, Brooke; Zahay, Debra L.; Rosenbloom, Alfred - In: Journal of marketing education : JME 43 (2021) 3, pp. 333-353
Persistent link: https://www.econbiz.de/10012662597
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Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde; Smith, Andrew N.; Smith, Robert S.; … - In: Journal of marketing education : JME 43 (2021) 3, pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
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Teaching the online marketing research course for MBA students
Peterson, Mark - In: Journal of marketing education : JME 43 (2021) 3, pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
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Special issue: consumer insights : marketing research
Mills, Adam J. (ed.); Hair, Joseph F. (ed.) - 2021
Persistent link: https://www.econbiz.de/10012662615