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Crittenden, Victoria Lynn
3
Spiller, Lisa D.
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2
Ferrell, Odies C.
2
Hair, Joseph F.
2
Mills, Adam J.
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Journal of marketing education : JME
SpringerLink / BĂĽcher
485
Journal of marketing research : JMR
473
Journal of marketing
294
Journal of business research : JBR
286
Jahrbuch der Absatz- und Verbrauchsforschung
217
Europäische Hochschulschriften / 5
214
Overseas business reports : OBR
155
Journal of the Academy of Marketing Science
145
Springer eBook Collection
144
Industrial marketing management : the international journal for industrial and high-tech firms
125
Springer eBook Collection / Business and Economics
120
European journal of marketing : EJM
114
Journal of marketing management : MM
110
Wirtschaftsdienst : Zeitschrift fĂĽr Wirtschaftspolitik
109
Journal of advertising research
108
Marketing : ZFP ; journal of research and management
107
Gabler Edition Wissenschaft
106
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of retailing
102
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Lehrbuch
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of business economics : JBE
87
Esomar congress
84
Business horizons
81
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Qualitative market research : an international journal
81
Marketing theory
78
Schmalenbachs Zeitschrift fĂĽr betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
74
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
70
Planung & Analyse : Zeitschrift fĂĽr Marktforschung und Marketing
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Arbeitspapier / Institut für Marketing, Universität Mannheim
59
Die Betriebswirtschaft : DBW
59
The journal of business : B
59
Research
58
European marketing research review
57
Marketing letters : a journal of research in marketing
57
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ECONIS (ZBW)
76
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1
Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
2
Doctoral education and transformative consumer research
Mari, Carlo
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10003706389
Saved in:
3
Using the jazz metaphor to enhance student learning and skill development in the marketing research course
Mills, Michael Kenneth
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 300-313
Persistent link: https://www.econbiz.de/10008757990
Saved in:
4
Bridging the gap : the case for expanding ethnographic techniques in the marketing research curriculum
Freeman, Lynne
;
Spanjaard, Daniela
- In:
Journal of marketing education : JME
34
(
2012
)
3
,
pp. 238-250
Persistent link: https://www.econbiz.de/10009678889
Saved in:
5
Consumer insights : a turning point for marketing research education
Mills, Adam J.
;
Hair, Joseph F.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 279-284
Persistent link: https://www.econbiz.de/10012662589
Saved in:
6
The undergraduate marketing research course : two decades of change
Bridges, Eileen
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
Saved in:
7
Updating the marketing research course to prepare the marketing generalist
Reavey, Brooke
;
Zahay, Debra L.
;
Rosenbloom, Alfred
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 333-353
Persistent link: https://www.econbiz.de/10012662597
Saved in:
8
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
9
Teaching the online marketing research course for MBA students
Peterson, Mark
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
Saved in:
10
Special issue: consumer insights : marketing research
Mills, Adam J.
(
ed.
);
Hair, Joseph F.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012662615
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