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McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672

Persistent link: https://www.econbiz.de/10011774644

Kumar, Amresh; Sikdar, Pallab; Gupta, Manali; Singh, … - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10014313198

Elsharnouby, Tamer H.; Mahrous, Abeer A. - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 313-336

Persistent link: https://www.econbiz.de/10011456271

Ahmed, Asad; Rahman, Obaidur; Khan, Mohammed Naved - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 246-267

Persistent link: https://www.econbiz.de/10011779157

Ghavamipoor, Hoda; Galpayegani, S. Alireza Hashemi; … - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 380-397

Persistent link: https://www.econbiz.de/10011813290

Schiessl, Djonata; Korelo, Jose; Dias, Helison Bertoli Alves - In: Marketing intelligence & planning 41 (2023) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10013532103

Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49

Persistent link: https://www.econbiz.de/10011555619

Haavisto, Piia; Sandberg, Birgitta - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 70-87

Persistent link: https://www.econbiz.de/10011297931

Garrett, Alex; Straker, Karla; Wrigley, Cara - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 160-184

Persistent link: https://www.econbiz.de/10011760766

Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293

Persistent link: https://www.econbiz.de/10010433948