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The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh; Hudon, Tristan; Massa, Elodie; Souiden, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
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Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
Vesel, Patrick; Zabkar, Vesna - In: Journal of retailing and consumer services 16 (2009) 5, pp. 396-406
Persistent link: https://www.econbiz.de/10003875627
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Reward me, charity, or both? : the impact of fees and benefits in loyalty programs
Eason, C. Clifton; Bing, Mark N.; Smothers, Jack - In: Journal of retailing and consumer services 25 (2015), pp. 71-80
Persistent link: https://www.econbiz.de/10011313599
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Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Söderlund, Magnus; Colliander, Jonas - In: Journal of retailing and consumer services 25 (2015), pp. 47-57
Persistent link: https://www.econbiz.de/10011313602
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Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars - In: Journal of retailing and consumer services 24 (2015), pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
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Privacy versus reward : do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Jai, Tun-Min; King, Nancy J. - In: Journal of retailing and consumer services 28 (2016), pp. 296-303
Persistent link: https://www.econbiz.de/10011434191
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The concept of near money in loyalty programmes
Chan, May; Kemp, Simon; Finsterwalder, Jörg - In: Journal of retailing and consumer services 31 (2016), pp. 246-255
Persistent link: https://www.econbiz.de/10011528690
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Does the reward match the effort for loyalty program members?
Danaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S. - In: Journal of retailing and consumer services 32 (2016), pp. 23-31
Persistent link: https://www.econbiz.de/10011556593