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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter; Casidy, Riza - In: Journal of retailing and consumer services 49 (2019), pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
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Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of retailing and consumer services 21 (2014) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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Consumer reaction to service rebranding
Collange, Véronique - In: Journal of retailing and consumer services 22 (2015), pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
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The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris; Hamin, Hamin; Chong, Amy - In: Journal of retailing and consumer services 23 (2015), pp. 21-31
Persistent link: https://www.econbiz.de/10010503938