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Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae; Lee, Hyun-Woo; Chiu, Weisheng - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
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Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep; Majumdar, Adrija - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
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Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
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Pre- and post-purchase stage in impulse buying : the role of mood and satisfaction
Ozer, Leyla; Gultekin, Beyza - In: Journal of retailing and consumer services 22 (2015), pp. 71-76
Persistent link: https://www.econbiz.de/10010468496
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Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.; Park, Jungkun; Lee, Sangwoo - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
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Service attributes as drivers of behavioral loyalty in casinos : the mediating effect of attitudinal loyalty
Bilgihan, Anil; Madanoglu, Melih; Ricci, Peter - In: Journal of retailing and consumer services 31 (2016), pp. 14-21
Persistent link: https://www.econbiz.de/10011528470
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Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery : an ethnocultural analysis
Gohary, Ali; Hamzelu, Bahman; Pourazizi, Lida; Hanzaee, … - In: Journal of retailing and consumer services 31 (2016), pp. 182-198
Persistent link: https://www.econbiz.de/10011528630
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Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
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"It was not that long!" : the effects of the in-store TV screen content and customers emotions on consumer waiting perception
Borges, Adilson; Herter, Márcia Maurer; Chebat, … - In: Journal of retailing and consumer services 22 (2015), pp. 96-106
Persistent link: https://www.econbiz.de/10010468493