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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
1,930
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Beziehungsmarketing
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Prentice, Catherine
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Pantano, Eleonora
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Rana, Nripendra P.
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Mortimer, Gary
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Otterbring, Tobias
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Talwar, Shalini
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Ladhari, Riadh
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Söderlund, Magnus
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
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Journal of business ethics : JOBE
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of travel and tourism marketing
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Journal of marketing communications
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Journal of Consumer Marketing
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European Journal of Marketing
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The journal of brand management : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Cogent business & management
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Journal of international consumer marketing
346
Journal of retailing
340
Marketing letters : a journal of research in marketing
331
Journal of the Academy of Marketing Science
326
International journal of internet marketing and advertising : IJIMA
325
International journal of contemporary hospitality management
319
Marketing intelligence & planning
314
Journal of consumer behaviour : an international research review
313
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
2,028
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1
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1
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
4
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
5
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
6
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
7
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
8
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
9
What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo
;
Park, Inyoung
;
Lee, Daeho
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
Saved in:
10
Customer engagement and online reviews
Thakur, Rakhi
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
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