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Consumer behaviour
241
Konsumentenverhalten
241
Brand management
67
Markenführung
67
Beziehungsmarketing
63
Relationship marketing
63
Brand image
54
Markenimage
54
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47
Marketing
46
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45
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43
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43
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35
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Phau, Ian
8
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Sharma, Piyush
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Grace, Debra
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3
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Khare, Arpita
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Ross, Mitchell
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Roy, Rajat
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Shao, Wei
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Shimul, Anwar Sadat
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Sivakumaran, Bharadhwaj
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Thaichon, Park
3
Wang, Bo
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2
Custance, Paul
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Deb, Madhurima
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Omkar Dastane
2
Paliwoda, Stanley J.
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Perin, Marcelo Gattermann
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Pinto, Diego Costa
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Pradhan, Debasis
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Marketing intelligence & planning
Journal of business research : JBR
2,394
Journal of retailing and consumer services
2,007
SpringerLink / Bücher
893
International journal of hospitality management
798
International journal of consumer studies
788
Psychology & marketing
735
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER working paper series
578
Working paper / National Bureau of Economic Research, Inc.
492
Management science : journal of the Institute for Operations Research and the Management Sciences
476
Technological forecasting & social change : an international journal
465
European journal of marketing : EJM
445
Journal of marketing management : MM
430
NBER Working Paper
427
Asia Pacific journal of marketing and logistics
423
The journal of product & brand management
417
Tourism management : research, policies, practice
415
Journal of marketing research : JMR
395
Journal of travel and tourism marketing
388
The journal of brand management : an international journal
381
Journal of marketing
375
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
368
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
Journal of marketing communications
356
Cogent business & management
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of the Academy of Marketing Science
340
Industrial marketing management : the international journal for industrial and high-tech firms
339
Journal of international consumer marketing
334
Journal of business ethics : JOBE
332
Springer eBook Collection
331
Journal of retailing
324
Marketing letters : a journal of research in marketing
324
International journal of contemporary hospitality management
308
Journal of consumer behaviour : an international research review
306
Journal of fashion marketing and management
306
The journal of consumer marketing
303
International journal of internet marketing and advertising : IJIMA
301
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ECONIS (ZBW)
305
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1
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
2
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
3
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
4
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
5
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
6
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
7
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
Saved in:
8
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
9
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
10
Social media
marketing
for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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