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Nation equity : integrating the multiple dimensions of country of origin effects
Maheswaran, Durairaj; Chen, Cathy Yi; He, Junhong - 2013
Persistent link: https://www.econbiz.de/10009781359
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All signals are not created equal : managers' choice of signal under information asymmetry in competitive markets
Rao, Akshay R.; Kirmani, Amna; Chen, Haipeng - 2013
Persistent link: https://www.econbiz.de/10009781361
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Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Miller, Gina L. - 2013
Persistent link: https://www.econbiz.de/10009781363
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Consumer experience and experiential marketing : a critical review
Schmitt, Bernd; Zarantonello, Lia - 2013
Persistent link: https://www.econbiz.de/10009781365
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Assortment variety : too much of a good thing?
Kahn, Barbara E.; Weingarten, Evan; Townsend, Claudia - 2013
Persistent link: https://www.econbiz.de/10009781370
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Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh - 2014
Persistent link: https://www.econbiz.de/10010424892
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Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.; Leykin, Alex - 2014
Persistent link: https://www.econbiz.de/10010424894
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Insights from in-store marketing experiments
Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014
Persistent link: https://www.econbiz.de/10010424895
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How do marketing actions and customer mindset metrics influence the consumer's path to purchase?
Srinivasan, Shuba - 2014
Persistent link: https://www.econbiz.de/10010424897
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The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data
Nikolova, Hristina; Inman, J. Jeffrey; Maurer, Jim; … - 2014
Persistent link: https://www.econbiz.de/10010424898