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~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~person:"Powell, Shaun M."
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Markenführung
Brand
10
Brand management
10
Markenartikel
10
Brand image
7
Markenimage
7
Luxury branding
4
Luxury goods
4
Luxusgüter
4
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2
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2
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Konsumentenverhalten
2
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2
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2
AIRBNB
1
Beziehungsmarketing
1
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1
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1
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1
Brand equity
1
Brand experience
1
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1
Brand naming
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Powell, Shaun M.
Johnson, Lester W.
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Keller, Kevin Lane
4
Kulczynski, Alicia
4
Balmer, John M. T.
3
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3
Fetscherin, Marc
3
Gunasti, Kunter
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Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Merrilees, Bill
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Schmidt, Holger J.
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Wilson, Jeremy M.
3
Abratt, Russell
2
Atwal, Glyn
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Biedenbach, Galina
2
Borges, Adilson
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Carlson, Jamie
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Chen, Weifeng
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Confente, Ilenia
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2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grace, Debra
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
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The journal of brand management : an international journal
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
Corporate reputation review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of Brand Management: Advanced Collections
1
Journal of Product and Brand Management Ser.
1
Journal of brand management: advanced collections
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of general management
1
Journal of global marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The European business journal
1
The handbook of communication engagement
1
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1
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ECONIS (ZBW)
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1
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
2
Journal of
Brand
Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
3
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
4
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
5
Twenty-one years of the Journal of
Brand
Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
6
Cocreated
brand
value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
7
Journal of
Brand
Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
8
Journal of
brand
management - year end review 2016
Powell, Shaun M.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
Saved in:
9
Journal of
Brand
Management : year end review 2019
Powell, Shaun M.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 615-620
Persistent link: https://www.econbiz.de/10012120859
Saved in:
10
Journal of
brand
management : year end review 2017
Powell, Shaun M.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
Saved in:
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