//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Performance selling : erfolgre...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
69
Markenartikel
65
Brand
64
Brand loyalty
24
Social Web
23
Social web
23
Emotion
19
Markentreue
18
Customer satisfaction
17
Kundenzufriedenheit
17
Internet marketing
14
Online-Marketing
14
Customer integration
8
Kundenintegration
8
Brand experience
7
Marketing management
7
Marketingmanagement
7
Social media
7
Brand architecture
6
Viral marketing
6
Virales Marketing
6
Brand love
5
Markenarchitektur
5
Personality psychology
5
Persönlichkeitspsychologie
5
brand loyalty
5
loyalty
5
Brand attachment
4
Confidence
4
Customer value
4
Kundenwert
4
Loyalty
4
Satisfaction
4
more ...
less ...
Online availability
All
Undetermined
56
Free
5
Type of publication
All
Article
105
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
107
Aufsatz in Zeitschrift
107
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Festschrift
1
more ...
less ...
Language
All
English
110
Author
All
Fetscherin, Marc
3
Gil Saura, Irene
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Iglesias, Oriol
2
Ind, Nicholas
2
Kaufmann, Hans Rüdiger
2
Loureiro, Sandra Maria Correia
2
Ryder, Ian
2
Wiedmann, Klaus-Peter
2
Zarantonello, Lia
2
Abratt, Russell
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Alamro, Ahmed
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Andreini, Daniela
1
Anisimova, Tatiana
1
Apéria, Tony
1
Arslanagić-Kalajdžić, Maja
1
Azevedo, António
1
Babić-Hodović, Vesna
1
Balmer, John M. T.
1
Banerjee, Snehasish
1
Batista-Foguet, Joan M.
1
Baxter, Stacey
1
Baylghomog, Steven W.
1
Bech-Larsen, Tino
1
Berggren, Björn
1
Bergkvist, Lars
1
Billore, Soniya
1
Bjerke, Rune
1
Block, Lauren
1
Borges, Ana Pinto
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
SpringerLink / Bücher
1,513
Journal of business research : JBR
706
Journal of retailing and consumer services
600
Industrial marketing management : the international journal for industrial and high-tech firms
510
Gabler Edition Wissenschaft
355
Springer eBook Collection / Business and Economics
335
Springer eBook Collection
326
International journal of hospitality management
284
Research
250
Europäische Hochschulschriften / 5
228
The journal of services marketing
225
The journal of business & industrial marketing
221
Journal of the Academy of Marketing Science
188
The service industries journal
188
Lehrbuch
186
Journal of strategic marketing
179
Journal of marketing
152
The journal of personal selling & sales management : JPSSM
147
International journal of electronic customer relationship management : IJECRM
142
Journal of travel and tourism marketing
121
International journal of contemporary hospitality management
120
Journal of service research : JSR
118
Journal of retailing
116
Journal of hospitality marketing & management
115
Asia Pacific journal of marketing and logistics
112
The journal of product & brand management
111
European journal of marketing : EJM
109
Tourism management : research, policies, practice
108
Journal of service management
107
essentials
107
Psychology & marketing
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
Cogent business & management
104
Marketing intelligence & planning
102
Gabler Research
101
Hamburger Schriften zur Marketingforschung
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Services marketing quarterly
95
more ...
less ...
Source
All
ECONIS (ZBW)
107
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,1
(
2007
)
Persistent link: https://www.econbiz.de/10004927679
Saved in:
2
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,6
(
2008
)
Persistent link: https://www.econbiz.de/10004927730
Saved in:
3
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,2
(
2007
)
Persistent link: https://www.econbiz.de/10004927731
Saved in:
4
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
Saved in:
5
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
;
Janda, Swinder
;
Suh, Jaebeom
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Saved in:
6
Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon
;
Crane, Frederick G.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
Saved in:
7
Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun
;
Campbell, William Keith
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
Saved in:
8
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
9
Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita
;
Azevedo, António
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
Saved in:
10
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->