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~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
69
Brand
64
Markenartikel
64
Brand loyalty
24
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Emotion
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Markentreue
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Customer satisfaction
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Internet marketing
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Online-Marketing
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Brand experience
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Marketingmanagement
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Brand architecture
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Viral marketing
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Virales Marketing
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brand loyalty
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loyalty
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Fetscherin, Marc
3
Gil Saura, Irene
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Berenguer Contrí, Gloria
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Carlson, Jamie
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Confente, Ilenia
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Ind, Nicholas
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Borges, Ana Pinto
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The journal of brand management : an international journal
Journal of business research : JBR
654
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
308
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
186
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
167
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
European Journal of Marketing
114
Journal of Business & Industrial Marketing
111
The journal of product & brand management
111
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
108
Gabler Edition Wissenschaft
108
Tourism management : research, policies, practice
108
Journal of service management
106
Journal of retailing
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Cogent business & management
102
Marketing intelligence & planning
100
European journal of marketing : EJM
98
Services marketing quarterly
93
Journal of Services Marketing
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Springer eBook Collection / Business and Economics
75
International Journal of Bank Marketing
73
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ECONIS (ZBW)
107
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1
Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.
;
Stein, Alisha
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
Saved in:
2
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
3
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
4
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
Saved in:
5
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
;
Janda, Swinder
;
Suh, Jaebeom
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Saved in:
6
Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon
;
Crane, Frederick G.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
Saved in:
7
Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun
;
Campbell, William Keith
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
Saved in:
8
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
9
Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita
;
Azevedo, António
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
Saved in:
10
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
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