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Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony - 2004
Persistent link: https://www.econbiz.de/10004445103
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Using information processing theory to design commercial rumour response strategies on the World Wide Web
Howell, Gwyneth; Mizerski, Dick - University of Western Sydney; University of Western …; … - 2006
Commercial rumours are an increasingly prevalent feature of the business environment, and the Web has changed how they are spread. Commercial rumours affect sales and consumer confidence. As soon as a negative rumour begins to spread, sales can fall drastically. The challenge for marketers is to...
Persistent link: https://www.econbiz.de/10009482207
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Integrated marketing communications
Pickton, David; Broderick, Amanda - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004383211
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Marketing communications : an integrated approach
Smith, Paul R.; Taylor, Jonathan - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10004383212
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Writing marketing copy to get results
Essinger, James - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004661863
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Is anybody out there? : the new blueprint for marketing communications in the 21st century
Austin, Mark; Aitchison, John - 2003
Persistent link: https://www.econbiz.de/10004718751
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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Business-to-business marketing : relationships, systems and communications
Fill, Chris - 2005
Persistent link: https://www.econbiz.de/10004820235
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Advertising campaign strategy : a guide to marketing communication plans
Parente, Donald - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004790996
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Does your marketing sell? : the secret of effective marketing communications
Moore, Ian - 2005
Persistent link: https://www.econbiz.de/10004802105