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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003785142
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke; Grönroos, Christian - In: Journal of marketing communications 15 (2009) 2/3, pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian; Ravald, Annika - 2009
Persistent link: https://www.econbiz.de/10003872346
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003610650
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke (contributor); Grönroos, Christian (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301182
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Relationship marketing as promise management
Grönroos, Christian - In: The SAGE handbook of marketing theory, (pp. 397-412). 2010
Persistent link: https://www.econbiz.de/10003923197
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Marketing as promise management : regaining customer management for marketing
Grönroos, Christian - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346