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~person:"Guzman, Francisco"
~person:"Han, Heesup"
~subject:"Markenführung"
~subject:"Restaurant industry"
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Markenführung
Restaurant industry
Consumer behaviour
143
Konsumentenverhalten
141
Customer satisfaction
58
Kundenzufriedenheit
57
Beziehungsmarketing
51
Relationship marketing
51
Brand management
43
Hotel industry
39
Hotellerie
39
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37
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Guzman, Francisco
Han, Heesup
Phau, Ian
36
Jang, Soocheong
34
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
33
Burmann, Christoph
27
Baumgarth, Carsten
26
Ko, Eunju
26
De Chernatony, Leslie
24
Bang, Nguyen
23
Sarkar, Abhigyan
23
Esch, Franz-Rudolf
21
Fournier, Susan
21
Diamantopoulos, Adamantios
20
Hollebeek, Linda D.
20
Khan, Imran
20
Veloutsou, Cleopatra
20
Japutra, Arnold
19
Dawes, John
18
Line, Nathaniel D.
18
MacInnis, Deborah J.
18
Mattila, Anna S.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Steenkamp, Jan-Benedict E. M.
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Ahn, Jiseon
16
Bauer, Hans H.
16
Fetscherin, Marc
16
Hanks, Lydia
16
Romaniuk, Jenni
16
Ekinci, Yuksel
15
Huber, Frank
15
Hwang, Jinsoo
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Septianto, Felix
15
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The journal of product & brand management
10
International journal of hospitality management
9
Journal of travel and tourism marketing
7
International journal of contemporary hospitality management
6
Journal of retailing and consumer services
4
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
The journal of consumer marketing
2
Tourism and hospitality research : the surrey quarterly review
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
The journal of brand management : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
55
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1
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
3
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
4
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
5
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
6
Impact of corporate social responsibilities on customer responses and
brand
choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
7
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
8
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
9
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
10
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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