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~person:"Kitchen, Philip J."
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Marketingmanagement
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33
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Kitchen, Philip J.
Bruhn, Manfred
149
Kotler, Philip
149
Meffert, Heribert
91
Homburg, Christian
89
McGee, Robert W.
87
Pies, Ingo
83
Pepels, Werner
71
Wiedmann, Klaus-Peter
61
Albach, Horst
56
Wohlrabe, Klaus
55
Wagner, Joachim
53
Kirchgeorg, Manfred
49
Wildemann, Horst
49
Backhaus, Klaus
45
Keller, Kevin Lane
45
Tomczak, Torsten
45
Sheth, Jagdish N.
44
Falk, Armin
42
Laux, Helmut
41
Szech, Nora
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Dierkes, Meinolf
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Pfohl, Hans-Christian
40
Zerfaß, Ansgar
40
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Schnabel, Claus
39
Kumar, V.
38
Albers, Sönke
37
Esch, Franz-Rudolf
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Bauer, Hans H.
35
Burmann, Christoph
35
Huber, Frank
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Frese, Erich
34
Kleinaltenkamp, Michael
34
Schreyögg, Georg
34
Gino, Francesca
33
Picot, Arnold
33
Coenenberg, Adolf Gerhard
32
Kubacki, Krzysztof
32
Smith, N. Craig
32
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ECONIS (ZBW)
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3
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1
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
2
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
3
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
4
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
5
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
6
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
7
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
8
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
9
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
10
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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