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Marketingmanagement
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English
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Kitchen, Philip J.
Kotler, Philip
146
Bruhn, Manfred
111
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Rundle-Thiele, Sharyn
39
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Wiedmann, Klaus-Peter
35
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Kubacki, Krzysztof
32
Albers, Sönke
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
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Burmann, Christoph
26
Kuß, Alfred
25
Reinecke, Sven
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Belz, Christian
23
McDonald, Malcolm
23
Brennan, Linda
22
Dibb, Sally
22
Fantapié Altobelli, Claudia
22
Hinson, Robert
22
Melewar, T. C.
22
Nufer, Gerd
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
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EuroMed journal of business
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Handbook of research on international advertising
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1
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ECONIS (ZBW)
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1
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
2
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
3
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
4
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
5
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
6
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
7
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
8
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
9
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
10
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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