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~person:"Kotler, Philip"
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Marketingmanagement
121
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88
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25
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Kotler, Philip
Audretsch, David B.
278
Rammer, Christian
256
Czarnitzki, Dirk
253
Vivarelli, Marco
235
Fritsch, Michael
217
Henrekson, Magnus
194
Cantner, Uwe
190
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186
Nijkamp, Peter
172
Herstatt, Cornelius
170
Peters, Bettina
165
Hall, Bronwyn H.
160
Akcigit, Ufuk
147
Link, Albert N.
146
Pyka, Andreas
144
Van Reenen, John
143
Antonelli, Cristiano
128
Veugelers, Reinhilde
126
Mairesse, Jacques
124
Dosi, Giovanni
119
Malerba, Franco
119
Brem, Alexander
115
Görg, Holger
115
Harhoff, Dietmar
115
Homburg, Christian
115
Bruhn, Manfred
114
Carayannis, Elias G.
113
Acemoglu, Daron
109
Wörter, Martin
109
Kraft, Kornelius
107
Ratten, Vanessa
106
Verspagen, Bart
105
Roper, Stephen
103
Lööf, Hans
101
Mohnen, Pierre A.
100
Vrontis, Demetris
99
Baldwin, John R.
97
Welfens, Paul J. J.
95
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94
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4
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2
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2
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ECONIS (ZBW)
104
USB Cologne (EcoSocSci)
24
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1
Perspectives in marketing,
innovation
and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
2
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10003307857
Saved in:
3
B2B Brand Management
Kotler, Philip
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10013520574
Saved in:
4
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
5
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
6
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
7
Marketing management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
8
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
9
Grundlagen des Marketing
Kotler, Philip
(
contributor
);
Walther, Werner
(
contributor
)
-
1999
-
2., überarb. Aufl.
Rezension: Neben Kotlers "
Marketing-Management
" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …
Persistent link: https://www.econbiz.de/10000677457
Saved in:
10
Marketing-Management
: Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip
;
Bliemel, Friedhelm
-
1995
-
8., vollständig neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000533298
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