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Improving customer website involvement through experiential marketing

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The service industries journal 34 (2014) 11/12, pp. 885-900

Persistent link: https://www.econbiz.de/10010394605

Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition

Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458

Persistent link: https://www.econbiz.de/10011979090

How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns

Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629

Persistent link: https://www.econbiz.de/10010388516

More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity

Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209484

An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209595

Shaping e-retailer's website personality : the importance of experiential marketing

Shobeiri, Saeed; Laroche, Michel; Mazaheri, Ebrahim - In: Journal of retailing and consumer services 20 (2013) 1, pp. 102-110

Persistent link: https://www.econbiz.de/10009702203

Advertising in the world of social media-based brand communities

Habibi, Mohammad Reza; Laroche, Michel; Richard, Marie-Odile - In: Handbook of research on effective advertising …, (pp. 160-170). 2015

Persistent link: https://www.econbiz.de/10011283756

Internet versus Bricks-and-Mortar Retailers : An Investigation into Intangibility and Its Consequences

Laroche, Michel - 2013

Intangibility has long been studied as a unidimensional construct with the focus being placed upon the physical element. This paper explores the effects of three unique intangibility dimensions on a consumer's ability to evaluate goods and services, and the perceived risk (PR) associated with...

Persistent link: https://www.econbiz.de/10013073693

Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model

Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253

Persistent link: https://www.econbiz.de/10001007838

A test of the effects of competition on consumer brand selection processes

Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181

Persistent link: https://www.econbiz.de/10001171342