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~person:"Laroche, Michel"
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64
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Laroche, Michel
Esch, Franz-Rudolf
169
Burmann, Christoph
161
Huber, Frank
159
Bauer, Hans H.
129
Han, Heesup
127
Belk, Russell W.
118
Phau, Ian
115
Mattila, Anna S.
112
Herrmann, Andreas
111
Wiedmann, Klaus-Peter
108
Grunert, Klaus G.
102
Gierl, Heribert
99
Baumgarth, Carsten
98
Bruhn, Manfred
98
Loureiro, Sandra Maria Correia
88
Melewar, T. C.
88
Usman, Osly
88
Dwivedi, Yogesh Kumar
87
Sheth, Jagdish N.
87
Lusk, Jayson L.
85
Meffert, Heribert
85
Foxall, Gordon R.
84
Bagozzi, Richard P.
83
Walsh, Gianfranco
83
Khare, Arpita
80
Keller, Kevin Lane
78
Septianto, Felix
77
Paul, Justin
75
Pelsmacker, Patrick de
75
Tomczak, Torsten
75
Grewal, Dhruv
74
Verhoef, Peter C.
74
Bruwer, Johan
72
Nayga, Rodolfo M.
72
Sattler, Henrik
72
Agarwal, Sumit
70
Rajagopal
70
Ahlert, Dieter
69
Wansink, Brian
69
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Journal of business research : JBR
28
Journal of Consumer Marketing
5
Journal of retailing and consumer services
4
International marketing review
2
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Cross-cultural and critical perspectives on brands
1
Die Betriebswirtschaft, DBW-Depot
1
European Journal of Marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of strategic e-business management
1
International Journal of Bank Marketing
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of retail & distribution management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
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ECONIS (ZBW)
61
Other ZBW resources
10
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1
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
2
Understanding cosmopolitanism and
brand
origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
3
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
4
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
5
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
6
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
7
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
8
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
9
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
10
Advertising in the world of social media-based
brand
communities
Habibi, Mohammad Reza
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of research on effective advertising …
,
(pp. 160-170)
.
2015
Persistent link: https://www.econbiz.de/10011283756
Saved in:
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