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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
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Brand image
Brand
Dienstleistungsqualität
Beziehungsmarketing
29
Relationship marketing
29
Brand management
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
23
Markenimage
16
Customer satisfaction
11
Kundenzufriedenheit
11
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1
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23
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Loureiro, Sandra Maria Correia
Han, Heesup
31
Bruhn, Manfred
25
Gil Saura, Irene
23
Prentice, Catherine
23
Hollebeek, Linda D.
21
Mattila, Anna S.
19
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Klaus, Philipp
14
Sreejesh, S.
14
Fetscherin, Marc
13
Huber, Frank
13
Johnson, Lester W.
13
Kumar, Vikas
13
McColl-Kennedy, Janet R.
13
Rahman, Zillur
13
Balaji, M. S.
12
Gong, Taeshik
12
Gustafsson, Anders
12
Khan, Imran
12
Qu, Hailin
12
Quach, Sara
12
Rather, Raouf Ahmad
12
Šerić, Maja
12
Ahn, Jiseon
11
King, Ceridwyn
11
Sarkar, Abhigyan
11
Usman, Osly
11
Bang, Nguyen
10
Bauer, Hans H.
10
Chahal, Hardeep
10
Dawes, John
10
Fournier, Susan
10
Guzman, Francisco
10
Hammerschmidt, Maik
10
Park, Jungkun
10
Roy, Sanjit
10
Veloutsou, Cleopatra
10
Wong, IpKin Anthony
10
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
23
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1
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
2
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
3
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
4
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
5
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
6
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
7
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
8
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
9
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
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