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Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

Brand emotional connection and loyalty

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger; … - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10009670177

Who needs delight? : the greater impact of value, trust and satisfaction in utiliarian, frequent-use retail

Loureiro, Sandra Maria Correia; Miranda, Francisco J.; … - In: Journal of service management 25 (2014) 1, pp. 101-124

Persistent link: https://www.econbiz.de/10010260089

Fans club brand relationship : football passion

Cayolla, Ricardo; Loureiro, Sandra Maria Correia - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 82-97

Persistent link: https://www.econbiz.de/10010393559

Service brand coolness in the construction of brand loyalty : a self-presentation theory approach

Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013169578

Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

Persistent link: https://www.econbiz.de/10011573434

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801

Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness

Itani, Omar S.; El-Kassar, Abdul-Nasser; Loureiro, … - In: International journal of hospitality management 80 (2019), pp. 78-90

Persistent link: https://www.econbiz.de/10012058611

The influence of brand experience and service quality on customer engagement

Prentice, Catherine; Wang, Xuequn; Loureiro, Sandra … - In: Journal of retailing and consumer services 50 (2019), pp. 50-59

Persistent link: https://www.econbiz.de/10012114115

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the...

Persistent link: https://www.econbiz.de/10012036305