Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A conceptual framework that id...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
6
Markenführung
6
Corporate reputation
3
Firmenimage
3
Marketing management
3
Marketingmanagement
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate logo
2
Corporate social responsibility
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Loyalty
2
Public relations
2
Relationship marketing
2
Reputation
2
Supplier relationship management
2
Unternehmenskultur
2
Öffentlichkeitsarbeit
2
Brand
1
Brand architecture
1
Brand image
1
Branding
1
China
1
Commitment
1
Communication
1
Communications
1
Competitive strategy
1
Confidence
1
Configuration
1
Corporate image
1
Corporate visual identity
1
Cross-cultural management
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Language
All
English
14
Author
All
Melewar, T. C.
Gupta, Suraksha
95
Foroudi, Pantea
22
Melewar, T.C.
10
Ozdemir, Sena
9
Czinkota, Michael R.
8
Foroudi, Mohammad Mahdi
7
Wang, Yichuan
7
Bourlakis, Michael
4
Czinkota, Michael
4
Kanungo, Rama Prasad
4
Väätänen, Juha
4
Kitchen, Philip J.
3
Kumar, V.
3
Patel, Parth
3
Rawal, Saurabh
3
Schoefer, Klaus
3
Wright, Len Tiu
3
Alamanos, Eleftherios
2
Bang, Nguyen
2
Bhattacharya, Saurabh
2
Cao, Dongmei
2
Cohen, Geraldine
2
Dennis, Charles
2
Eng, Teck-Yong
2
Grant, Susan
2
Gupta, Ashish
2
Hayday, David
2
Jin, Zhongqi
2
Knight, Joseann
2
Kumar, Jitender
2
Licsandru, Tana Cristina
2
Malhotra, Naresh K.
2
Mortazavi, Sina
2
Mui, Helene
2
Navare, Jyoti
2
Prikshat, Verma
2
Rahman, Nor Aida Abdul
2
Sharma, Kavita
2
Sinha, P. K.
2
more ...
less ...
Published in...
All
Journal of business research : JBR
3
EuroMed journal of business
2
Journal of world business : JWB
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of general management
1
Routledge studies in marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
OLC EcoSci
1
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
2
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
3
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
4
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
5
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
6
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
Saved in:
7
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael R.
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
Saved in:
8
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
9
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
10
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
