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~person:"Phau, Ian"
~subject:"Advertising effects"
~subject:"Australia"
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Advertising effects
Australia
Consumer behaviour
100
Konsumentenverhalten
83
Brand management
36
Markenführung
35
Luxury goods
34
Luxusgüter
34
Brand image
29
Markenimage
28
Brand
24
Markenartikel
24
Australien
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Emotion
12
Fashion
9
Designation of origin
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Herkunftsbezeichnung
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Product counterfeiting
8
Produktpiraterie
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Werbewirkung
8
Advertising
7
Beziehungsmarketing
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Relationship marketing
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Brand extension
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Jugendliche
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Luxury brands
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Markentransfer
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Urlaubsverhalten
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Werbung
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Attitudes
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research-article
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29
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Phau, Ian
Gierl, Heribert
25
Cobb-Clark, Deborah A.
24
Pelsmacker, Patrick de
24
Septianto, Felix
22
Bruwer, Johan
20
Dens, Nathalie
19
Esch, Franz-Rudolf
18
Diehl, Sandra
16
Bauer, Hans H.
14
Huber, Frank
13
Pauwels, Koen
13
Chan, Kara
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Reijmersdal, Eva A. van
11
Rosengren, Sara
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Ilicic, Jasmina
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Arli, Denni
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Thaichon, Park
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Drennan, Judy
8
Ghose, Anindya
8
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Marketing intelligence & planning
4
Marketing Intelligence & Planning
3
Young consumers : insight and ideas for responsible marketers
3
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Asia-Pacific Journal of Business Administration
1
Australasian marketing journal
1
International Journal of Wine Business Research
1
International journal of wine business research : IJWBR
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of International Education in Business
1
Journal of Research in Interactive Marketing
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
1
Young Consumers
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ECONIS (ZBW)
20
Other ZBW resources
9
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
4
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
5
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
6
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
7
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
8
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
9
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
10
Brand
leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
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