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~person:"Phau, Ian"
~subject:"Australien"
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Australien
Consumer behaviour
100
Konsumentenverhalten
83
Brand management
36
Markenführung
35
Luxury goods
34
Luxusgüter
34
Brand image
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Markenimage
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Australia
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Phau, Ian
Cobb-Clark, Deborah A.
28
Bruwer, Johan
14
Ryan, Chris
9
Polidano, Cain
8
Williams, Jenny
8
Anderson, Kym
7
Arli, Denni
7
Lawley, Meredith
7
Ramsay, Ian
7
Ribar, David C.
7
Birch, Dawn
6
Funk, Daniel C.
6
Prentice, David
6
Sartbayeva, Anastasia
6
Tabasso, Domenico
6
Ali, Paul
5
Drennan, Judy
5
Kaplan, Greg
5
MacDonnell, John S.
5
Madden, Gary
5
New, Sonja C. de
5
Oguzoglu, Umut
5
Ours, Jan C. van
5
Rimmer, Sheila M.
5
Violante, Giovanni L.
5
Weidner, Justin
5
White, Lesley
5
Abelson, Peter
4
Anderson, Malcolm Edward
4
Bailey, Matthew
4
Bogomolova, Svetlana
4
Bonsang, Eric
4
Bourassa, Steven C.
4
Clark, Martin
4
Costa-Font, Joan
4
Fischer, Wolfgang Chr.
4
Fisher, Chay
4
Helsen, Kristiaan
4
Huang, Songshan
4
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Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Australasian marketing journal
1
International journal of wine business research : IJWBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
15
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1
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10
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15
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
4
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
5
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
6
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
7
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
8
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
9
Brand
leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
10
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and
brand
country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
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