This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

Purpose – This research investigates how luxury brand attachment and perceived envy may influence schadenfreude. In … Structural Equation Modelling in AMOS 26.Findings – The results show that luxury brand attachment has a significant impact on … perceived envy. Consumers’ perceived envy also results in schadenfreude. However, luxury brand attachment did not have any …