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~person:"Phau, Ian"
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Consumer behaviour
80
Konsumentenverhalten
80
Brand management
36
Markenführung
36
Luxury goods
33
Luxusgüter
33
Brand image
29
Markenimage
29
Brand
24
Markenartikel
24
Australia
16
Australien
16
Emotion
13
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Designation of origin
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Herkunftsbezeichnung
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Product counterfeiting
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Produktpiraterie
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Beziehungsmarketing
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Relationship marketing
7
Brand extension
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Fashion
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Markentransfer
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Jugendliche
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Urlaubsverhalten
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English
88
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Phau, Ian
Esch, Franz-Rudolf
164
Burmann, Christoph
139
Huber, Frank
139
Belk, Russell W.
121
Bauer, Hans H.
120
Han, Heesup
116
Wiedmann, Klaus-Peter
105
Grunert, Klaus G.
103
Bruhn, Manfred
101
Mattila, Anna S.
100
Gierl, Heribert
97
Herrmann, Andreas
97
Baumgarth, Carsten
92
Kaiser, Harry M.
90
Pelsmacker, Patrick de
89
Lusk, Jayson L.
86
Sheth, Jagdish N.
86
Melewar, T. C.
82
Dwivedi, Yogesh Kumar
79
Meffert, Heribert
77
Grewal, Dhruv
76
Usman, Osly
76
Eisend, Martin
75
Loureiro, Sandra Maria Correia
75
Septianto, Felix
75
Foxall, Gordon R.
74
Anderson, Simon P.
72
Bagozzi, Richard P.
71
Chintagunta, Pradeep K.
71
Khare, Arpita
71
Agarwal, Sumit
70
Rajagopal
70
Verhoef, Peter C.
70
Wansink, Brian
70
Keller, Kevin Lane
69
Paul, Justin
67
Tomczak, Torsten
67
Nayga, Rodolfo M.
66
Stavins, Joanna
65
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Journal of fashion marketing and management
9
Marketing intelligence & planning
9
Journal of promotion management : JPM
8
Journal of business research : JBR
6
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of vacation marketing : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
88
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1
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
4
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
5
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
6
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
7
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
8
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
9
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
10
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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