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International marketing
Czinkota, Michael R.; Ronkainen, Ilkka A. - 1988
Persistent link: https://www.econbiz.de/10000740550
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.
Persistent link: https://www.econbiz.de/10003743754
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Global business : positioning ventures ahead
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2011
Persistent link: https://www.econbiz.de/10008729001
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Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.; Johansson, Johny K.; Ronkainen, … - In: Journal of international marketing 16 (2008) 4, pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
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International marketing
Czinkota, Michael R.; Ronkainen, Ilkka A. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10009156686
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An international marketing manifesto
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2011
Persistent link: https://www.econbiz.de/10009232292
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An international marketing manifesto
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2008
Persistent link: https://www.econbiz.de/10003654954
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Global marketing : foreign entry, market development & strategy implementation
Czinkota, Michael R.; Ronkainen, Ilkka A.; Farrell, … - 2009 - 1. Canadian ed.
Persistent link: https://www.econbiz.de/10003662469
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International marketing
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2002 - 2002 update
Persistent link: https://www.econbiz.de/10001624746
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Mastering global markets : strategies for today's trade globalist
Czinkota, Michael R.; Ronkainen, Ilkka A.; Donath, Bob - 2003
Persistent link: https://www.econbiz.de/10001783780