Similar Search Results

Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402

Persistent link: https://www.econbiz.de/10010198008

How risky are brand licensing strategies in view of customer perceptions and reactions?

Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Journal of general management 33 (2007/08) 3, pp. 31-52

Persistent link: https://www.econbiz.de/10003717472

An international perspective on luxury brand and country-of-origin effect

Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337

Persistent link: https://www.econbiz.de/10003847251

Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715

Persistent link: https://www.econbiz.de/10010197484

Brand logo symmetry and product design : the spillover effects on consumer inferences

Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9

Persistent link: https://www.econbiz.de/10012002742

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context

Wiedmann, Klaus-Peter; Hennigs, Nadine; Pankalla, Lars; … - In: Journal of customer behaviour 9 (2010) 2, pp. 175-199

Persistent link: https://www.econbiz.de/10003989259

Value-based segmentation of luxury consumption behavior

Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid - In: Psychology & marketing 26 (2009) 7, pp. 625-651

Persistent link: https://www.econbiz.de/10003874129

Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 205-220

Persistent link: https://www.econbiz.de/10008989393

Adoption barriers and resistance to sustainable solutions in the automotive sector

Wiedmann, Klaus-Peter; Hennigs, Nadine; Pankalla, Lars; … - In: Journal of business research : JBR 64 (2011) 11, pp. 1201-1206

Persistent link: https://www.econbiz.de/10009380532