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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050221
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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A general model for understanding organizational buying behavior
Webster jr., Frederick E.; Wind, Yoram - In: Journal of marketing 36 (1972) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
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Analytical approach to marketing decisions in health-care organizations
Wind, Yoram; Spitz, Lawrence K. - In: Operations research 24 (1976) 5, pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10003012249