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Advertising management
Batra, Rajeev; Myers, John Graham; Aaker, David A. - 1996 - 5. ed.
Persistent link: https://www.econbiz.de/10004315463
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"Low involvement" message reception : processes and advertising implications
Batra, Rajeev - 1983 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004248916
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The new direct marketing : how to implement a profit-driven database marketing strategy
Batra, Rajeev (contributor) - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004340064
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Advertising management
Aaker, David A.; Batra, Rajeev; Myers, John Graham - 1992 - 4. ed.
Persistent link: https://www.econbiz.de/10004127850
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The new direct marketing : how to implement a profit driven database marketing strategy
Batra, Rajeev (contributor) - 1995 - 2. ed.
Persistent link: https://www.econbiz.de/10004227810
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The new direct marketing : how to implement a profit-driven database marketing strategy
Batra, Rajeev (contributor) - 1990
Persistent link: https://www.econbiz.de/10004096189
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Cable TV advertising : in search of the right formula
Batra, Rajeev (contributor) - 1989
Persistent link: https://www.econbiz.de/10004080042
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Leveraging consumer psychology for effective health communications : the obesity challenge
Batra, Rajeev (contributor) - 2011
Persistent link: https://www.econbiz.de/10009128218