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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10004197986
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004505116
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2002 - Repr.
Persistent link: https://www.econbiz.de/10004778880
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2006 - 2nd ed
Persistent link: https://www.econbiz.de/10004863321
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Creating powerful brands : the strategic route to success in consumer, industrial and service markets
De Chernatony, Leslie; McDonald, Malcolm - 1994 - Reprint.
Persistent link: https://www.econbiz.de/10004148966
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004363120
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Brand management
De Chernatony, Leslie (contributor) - 1998
Persistent link: https://www.econbiz.de/10004373070
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Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10004492379
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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm; Wallace, Elaine - 2011 - 4. ed.
Persistent link: https://www.econbiz.de/10008689808