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Needed B2B marketing capabilities : insights from the USA and emerging Latin America

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The future of B2B marketing theory : a historical and prospective analysis

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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality

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B2B market segmentation : a systematic review and research agenda

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"Good times - bad times" : relationship marketing through business cycles

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The future of business and industrial marketing and needed research

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There are usually no shortages of predictions of what the future will be like. In fact life would be impossible without them. We predict that tomorrow will be similar to today and that our students or customers will still need what we have to offer. That our car will start or the bus will be...

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Organizational commitment to sales

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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity

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