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Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018
Persistent link: https://www.econbiz.de/10011764699
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Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
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Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
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Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal - In: International journal of retail & distribution management 44 (2016) 7, pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
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Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth; Das, Gopal; Khare, Arpita - In: International journal of electronic marketing and … 6 (2015) 3, pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
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Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
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A measure of medical tourism destination brand equity
Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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E-tailer personality and behavorial intentions : the application of self-congruity theory
Das, Gopal; Khatwani, Gaurav - In: Journal of strategic marketing 26 (2018) 4, pp. 283-297
Persistent link: https://www.econbiz.de/10011903276
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Developing brand personality scales : a literature review
Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 44-63
Persistent link: https://www.econbiz.de/10009577722