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~subject:"Brand management"
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The effect of store image and...
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Brand management
Konsumentenverhalten
78,695
Consumer behaviour
78,264
Service quality
20,557
Dienstleistungsqualität
20,538
Einzelhandel
17,557
Retail trade
14,654
Theorie
11,686
Theory
11,463
Beziehungsmarketing
11,137
Relationship marketing
11,116
Markenimage
10,787
Brand image
10,573
Markenführung
9,933
Customer satisfaction
8,989
Kundenzufriedenheit
8,970
USA
7,077
Deutschland
6,881
United States
6,776
Online-Handel
6,197
Online retailing
6,179
Germany
5,844
Markenartikel
5,183
Brand
5,169
Social Web
4,978
Social web
4,976
Online-Marketing
4,668
Internet marketing
4,635
Electronic Commerce
4,466
E-commerce
4,300
Werbewirkung
3,806
Advertising effects
3,766
Verbraucherverhalten
3,564
Preismanagement
3,540
Pricing strategy
3,535
Experiment
3,524
Emotion
3,439
Werbung
3,134
India
3,114
Indien
3,105
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Burmann, Christoph
68
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
33
Melewar, T. C.
33
Phau, Ian
33
Bang, Nguyen
25
De Chernatony, Leslie
24
Guzman, Francisco
24
Ko, Eunju
24
Sarkar, Abhigyan
24
Bruhn, Manfred
23
Han, Heesup
23
Diamantopoulos, Adamantios
21
MacInnis, Deborah J.
21
Romaniuk, Jenni
21
Baumgarth, Carsten
20
Japutra, Arnold
20
Khan, Imran
20
Wiedmann, Klaus-Peter
20
Dawes, John
19
Veloutsou, Cleopatra
19
Esch, Franz-Rudolf
18
Huber, Frank
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Bauer, Hans H.
17
Christodoulides, George
17
Foroudi, Pantea
17
Hollebeek, Linda D.
17
Park, C. Whan
17
Sattler, Henrik
17
Swoboda, Bernhard
17
King, Ceridwyn
16
Meffert, Heribert
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
Fournier, Susan
15
Kumar, Vikas
15
Kunkel, Thilo
15
Paul, Justin
15
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
7
NetLibrary, Inc
6
Haufe-Lexware GmbH & Co. KG
5
National Bureau of Economic Research
5
American Marketing Association
4
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3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Springer International Publishing
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Autohaus Buch und Formular
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
EBS Business School
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Eurohandelsinstitut
1
European University Institute
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Journal of business research : JBR
471
The journal of brand management : an international journal
355
The journal of product & brand management
341
Journal of retailing and consumer services
272
European journal of marketing : EJM
101
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
92
SpringerLink / Bücher
90
International journal of hospitality management
87
Journal of marketing communications
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Marketing intelligence & planning
79
Journal of marketing management : MM
65
Journal of promotion management : innovations in planning and applied research
63
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of advertising : the review of marketing communications
60
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
The IUP journal of brand management : IJBRM
58
Journal of strategic marketing
56
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
52
Journal of global marketing
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of fashion marketing and management
46
Journal of retailing
44
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
International journal of contemporary hospitality management
41
International journal of retail & distribution management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of international marketing
39
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ECONIS (ZBW)
9,927
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41
Factors influencing consumer behaviour towards store brand : a meta-analysis
Fan, Xiaojun
;
Qian, Yi
;
Huang, Pei
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 407-430
Persistent link: https://www.econbiz.de/10009562241
Saved in:
42
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
43
Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.
;
Cotterill, Ronald W.
- In:
The journal of industrial economics
59
(
2011
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
Saved in:
44
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
45
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
46
Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
47
The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee
;
Huddleston, Patricia
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
Saved in:
48
Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
Saved in:
49
Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
Saved in:
50
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
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