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Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations
Lefebvre, Arthur; Parent, Milena M.; Taks, Marijke; … - In: Sport, Business and Management : an international … 14 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10014451220
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Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian; Reuland, Nicolas; Winand, Mathieu; … - In: Sport, Business and Management : an international … 14 (2024) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
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Multisensory impact of sport events : a comparative effect analysis based on soccer games
Tham, Thorsten - 2016
Persistent link: https://www.econbiz.de/10011381933
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Multisensory Impact of Sport Events : A Comparative Effect Analysis Based on Soccer Games
Tham, Thorsten - 2016 - 1st ed. 2016
Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
Persistent link: https://www.econbiz.de/10014018547
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Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui; Ross, Stephen; Yoshida, Masayuki; … - In: Sport management review 19 (2016) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
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International activities of football clubs, fan attitudes, and brand loyalty
Maderer, Daniel; Holtbrügge, Dirk - In: The journal of brand management : an international journal 26 (2019) 4, pp. 410-425
Persistent link: https://www.econbiz.de/10012060145
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Brand equity for football club organizations
Shuv-Ami, Avichai - In: International journal of organizational analysis 24 (2016) 4, pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
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Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos; Baltas, George; Oghazi, Pejvak; … - In: Psychology & marketing 33 (2016) 12, pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272