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~subject:"Brand management"
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Brand management
Consumer behaviour
82,015
Konsumentenverhalten
79,535
Customer satisfaction
15,267
Arbeitsgruppe
14,313
Team
14,055
Kundenzufriedenheit
13,681
Theorie
12,832
Theory
12,615
Relationship marketing
11,655
Beziehungsmarketing
11,584
Satisfaction
10,884
Emotion
10,557
Zufriedenheit
9,683
Service quality
8,231
Dienstleistungsqualität
7,971
Markenführung
7,856
USA
7,538
Deutschland
7,488
United States
7,236
Germany
7,119
Brand image
6,929
Markenimage
6,888
Professional sports
6,717
Profisport
6,709
Online-Handel
5,668
Online retailing
5,655
Social Web
5,479
Social web
5,477
Experiment
5,387
Online-Marketing
4,658
Internet marketing
4,649
Lebensqualität
4,445
Quality of life
4,421
Soziale Gruppe
4,409
Social group
4,402
Einzelhandel
4,354
Brand
4,324
Retail trade
4,311
Markenartikel
4,309
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Loureiro, Sandra Maria Correia
34
Phau, Ian
33
Melewar, T. C.
27
Ko, Eunju
25
Han, Heesup
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Burmann, Christoph
19
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Dawes, John
17
MacInnis, Deborah J.
17
Valette-Florence, Pierre
17
Khan, Imran
16
Wiedmann, Klaus-Peter
16
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Heere, Bob
14
Huber, Frank
14
Martínez-López, Francisco J.
14
Park, Jungkun
14
Romaniuk, Jenni
14
Septianto, Felix
14
Sreejesh, S.
14
Zarantonello, Lia
14
Casidy, Riza
13
Christodoulides, George
13
Dens, Nathalie
13
Fournier, Susan
13
Khamitov, Mansur
13
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13
Paul, Justin
13
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Information Resources Management Association
8
American Marketing Association
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2
Edward Elgar Publishing
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2
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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AMA Winter Academic Conference <2021, Online>
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1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Journal of business research : JBR
418
The journal of product & brand management
291
The journal of brand management : an international journal
290
Journal of retailing and consumer services
254
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
79
International journal of hospitality management
79
Journal of marketing communications
73
Marketing intelligence & planning
64
Journal of strategic marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of promotion management : innovations in planning and applied research
60
Journal of the Academy of Marketing Science
59
SpringerLink / Bücher
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of marketing management : MM
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of marketing
50
Journal of promotion management : JPM
49
International marketing review
48
Cogent business & management
47
Journal of global marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
42
International journal of sports marketing & sponsorship
40
International journal of sport management and marketing : IJSMM
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
International journal of contemporary hospitality management
33
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ECONIS (ZBW)
7,853
Other ZBW resources
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1
Sport
team
emotion
: conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
2
Explaining attendance through the brand community triad : integrating network theory and
team
identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
3
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
4
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
5
Exploring the relationship between
team
(as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
6
Are they wearing their pride on their sleeve? : examining the impact of
team
and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
7
Investigating the role of fan club membership on perceptions of
team
brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
8
Building
team
brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
9
Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data
Feng, Yan
;
Yoon, Yeujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 237-265
Persistent link: https://www.econbiz.de/10012298787
Saved in:
10
Sport
team
personality : it's not all about winning!
Stadler Blank, Ashley
;
Koenigstorfer, Joerg
; …
- In:
Sport management review
21
(
2018
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011866637
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