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~subject:"Brand management"
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Brand management
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Consumer behaviour
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28
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23
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23
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23
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22
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
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Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Gottfried Wilhelm Leibniz Universität Hannover
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ICORIA <17., 2018, Valencia>
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IGI Global
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Institut für Handelsmanagement <Münster (Westf)>
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Institut für Markt- und Distributionsforschung <Köln>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
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Journal of business research : JBR
441
The journal of brand management : an international journal
319
The journal of product & brand management
308
Journal of retailing and consumer services
263
Psychology & marketing
92
European journal of marketing : EJM
90
Asia Pacific journal of marketing and logistics
89
International journal of hospitality management
82
SpringerLink / Bücher
79
Journal of marketing communications
75
Journal of strategic marketing
70
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of promotion management : innovations in planning and applied research
60
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
59
Journal of marketing management : MM
57
International journal of internet marketing and advertising : IJIMA
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing
54
Marketing letters : a journal of research in marketing
54
Journal of the Academy of Marketing Science
52
Journal of promotion management : JPM
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Cogent business & management
48
International marketing review
48
The IUP journal of brand management : IJBRM
48
The journal of consumer marketing
47
Journal of fashion marketing and management
46
International journal of consumer studies
45
Journal of global marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of international marketing
37
Journal of retailing
37
International journal of contemporary hospitality management
36
Journal of marketing research : JMR
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
8,622
BASE
1
Showing
1
-
10
of
8,623
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date (oldest first)
1
Response to stockout in grocery stores : a small city case in a changing competitive environment
Azeem, Muhammad Masood
;
Baker, Derek
;
Villano, Renato Andrin
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 242-252
Persistent link: https://www.econbiz.de/10012025966
Saved in:
2
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
3
Examining older consumers'
loyalty
towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
4
How consumers reconcile discordant food retailer brand images
Beresford, Paul
;
Hirst, Craig
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10012395426
Saved in:
5
Retailing strategies for generic brand grocery products
Hawes, Jon M.
-
1982
Persistent link: https://www.econbiz.de/10003475779
Saved in:
6
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
7
Enriching the ECSI model using brand strength in the retail setting
Sarantidou, Paraskevi
- In:
European journal of management and business economics : …
26
(
2017
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10011823439
Saved in:
8
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
9
A study on consumer perception on store choice of branded grocery supermarket
Catherine, S.
;
Magesh, R.
- In:
Economics & finance notes
7
(
2018
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012052523
Saved in:
10
How unit
price
awareness and usage encourages grocery brand switching and expenditure
Mortimer, Gary
;
Weeks, Clinton S.
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 346-356
Persistent link: https://www.econbiz.de/10012026006
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