Narrow search
Showing 1 - 10 of 17
Cover Image
Thoughts: premium pricing in B2C and B2B
Hinterhuber, Andreas; Liozu, Stephan - In: Journal of revenue and pricing management 17 (2018) 4, pp. 301-305
Persistent link: https://www.econbiz.de/10011922706
Cover Image
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan - In: Journal of business research : JBR 133 (2021), pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Cover Image
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2018 - Second edition
Persistent link: https://www.econbiz.de/10013547377
Cover Image
CEO championing of pricing, pricing capabilities and firm performance in industrial firms
Liozu, Stephan M.; Hinterhuber, Andreas - In: Industrial marketing management : the international … 42 (2013) 4, pp. 633-643
Persistent link: https://www.econbiz.de/10009779132
Cover Image
Value quantification capabilities in industrial markets
Hinterhuber, Andreas - In: Journal of business research : JBR 76 (2017), pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Cover Image
Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas - In: Creating and managing superior customer value, (pp. 381-448). 2009
Persistent link: https://www.econbiz.de/10003826502
Cover Image
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas (ed.); Snelgrove, Todd C. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011485834
Cover Image
How a vice president of value can drive profits in B2B
Snelgrove, Todd C. (interviewee);  … - In: Innovation in pricing : contemporary theories and best …, (pp. 123-136). 2018
Persistent link: https://www.econbiz.de/10011713259
Cover Image
An empirical analysis of industrial brands for industrial distributors
Hinterhuber, Andreas; Hinterhuber, Giulia - In: Journal of strategy and management 5 (2012) 3, pp. 252-265
Persistent link: https://www.econbiz.de/10009614138
Cover Image
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas (contributor) - In: Industrial marketing management : the international … 47 (2015), pp. 4-74
Persistent link: https://www.econbiz.de/10011313570