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Consumer behaviour
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Han, Heesup
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32
Kumar, V.
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Usman, Osly
25
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23
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Sheth, Jagdish N.
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Rather, Raouf Ahmad
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Bang, Nguyen
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Filieri, Raffaele
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Klaus, Philipp
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Prentice, Catherine
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Bilgihan, Anil
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Dwivedi, Yogesh Kumar
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Ko, Eunju
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Mittal, Vikas
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Quach, Sara
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Solomon, Michael R.
18
Veloutsou, Cleopatra
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Vrontis, Demetris
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Walsh, Gianfranco
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Ahn, Jiseon
17
Foxall, Gordon R.
17
Karjaluoto, Heikki
17
Kenning, Peter
17
Spann, Martin
17
Swoboda, Bernhard
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Wangenheim, Florian von
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Aksoy, Lerzan
16
Gustafsson, Anders
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Edward Elgar Publishing
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IGI Global
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Information Resources Management Association
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Books on Demand GmbH <Norderstedt>
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Friedrich-Schiller-Universität Jena
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National Bureau of Economic Research
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Helmut-Schmidt-Universität
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OECD
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Peter Lang GmbH
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Technische Universität Braunschweig
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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NetLibrary, Inc
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Universität Mannheim
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Christian-Albrechts-Universität zu Kiel
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Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
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Journal of retailing and consumer services
566
Journal of business research : JBR
538
International journal of hospitality management
245
SpringerLink / Bücher
205
The journal of product & brand management
134
The journal of services marketing
132
Psychology & marketing
130
Journal of the Academy of Marketing Science
110
The journal of brand management : an international journal
109
Asia Pacific journal of marketing and logistics
104
Cogent business & management
104
International journal of internet marketing and advertising : IJIMA
100
Journal of strategic marketing
99
Journal of travel and tourism marketing
94
Journal of marketing
93
Journal of hospitality marketing & management
92
Journal of retailing
92
International journal of contemporary hospitality management
91
European journal of marketing : EJM
89
Journal of marketing communications
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Marketing intelligence & planning
86
Tourism management : research, policies, practice
83
Gabler Edition Wissenschaft
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
72
The international review of retail, distribution and consumer research
71
The service industries journal
71
Journal of marketing management : MM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
International journal of electronic marketing and retailing : IJEMR
65
Journal of service management
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
International journal of retail & distribution management
61
Journal of internet commerce
60
Journal of promotion management : innovations in planning and applied research
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Services marketing quarterly
59
The journal of consumer marketing
58
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ECONIS (ZBW)
15,555
Other ZBW resources
189
RePEc
8
BASE
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1
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
2
Wahrgenommene Preisfairness bei personenbezogener Preisdifferenzierung
Mahadevan, Jochen
-
2010
Persistent link: https://www.econbiz.de/10003918296
Saved in:
3
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
4
Weiterempfehlung und Kundenwert : ein Ansatz zur persönlichen Kommunikation
Wangenheim, Florian von
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001766147
Saved in:
5
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
6
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
7
55plus
Marketing
: Zukunftsmarkt Senioren
Hunke, Guido
;
Gerstner, Reinhard
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
Saved in:
8
Beziehungsmarketing
mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
9
Kids as customers : a handbook of
marketing
to children
MacNeal, James U.
-
1992
Persistent link: https://www.econbiz.de/10013501733
Saved in:
10
Reales
Marketing
: Kunden zum Kauf führen ; Kaufprozesse, Kaufhandlung, Erfolg
Rutschmann, Marc
;
Belz, Christian
-
2014
Persistent link: https://www.econbiz.de/10010350577
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