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Ethnic marketing : theory, practice and entrepreneurship
Pires, Guilherme D.; Stanton, John - 2019
Persistent link: https://www.econbiz.de/10013180356
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Ethnic marketing : theory, practice and entrepreneurship
Pires, Guilherme D.; Stanton, John - 2019
Persistent link: https://www.econbiz.de/10011997379
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Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen; Le, Huong - In: Handbook of research on effective marketing in …, (pp. 47-65). 2014
Persistent link: https://www.econbiz.de/10010403586
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"They’re taking us for fools" : when ethnic spectacles are perceived as dystopias
Regany, Fatima; Emontspool, Julie - 2015
Persistent link: https://www.econbiz.de/10011657574
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Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina; Cui, Charles Chi - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 29-40). 2022
Persistent link: https://www.econbiz.de/10013499005
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The Routledge companion to ethnic marketing
Jamal, Ahmad (ed.) - 2015
Persistent link: https://www.econbiz.de/10011298563
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The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management
Nevaer, Louis E.V. - 2004
Persistent link: https://www.econbiz.de/10001789742
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.; Eckert, Christine; Davis, Stacey - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
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Investigating consumer ethics : a segmentation study
Arli, Denni - In: The journal of consumer marketing 34 (2017) 7, pp. 636-645
Persistent link: https://www.econbiz.de/10011808333