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Fashioning Appetite : Restaurants and the Making of Modern Identity
Finkelstein, Joanne - 2013
It can no longer be said that we are just what we eat. In the contested sphere of gastronomy divided between the golden arches of McDonalds and the prized stars of Michelin where personal identity is expressed through a frenetic quest for socially-approved tastes and distinctions, where, when,...
Persistent link: https://www.econbiz.de/10012678243
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee; Tang, Liang; Fiore, Ann M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
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Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy; Wang, Yao-Chin; Kuo, Pei-Jou - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
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Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh; Gursoy, Dogan; Lu, Carol Yirong - In: International journal of hospitality management 50 (2015), pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
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Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho; Bang, Nguyen; Simkin, Lyndon - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
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The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri; Van Niekerk, Mathilda; Ben Khelil, … - In: International journal of contemporary hospitality management 28 (2016) 3, pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
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Antecedents and outcomes of brand experience : an empirical study
Khan, Imran; Fatma, Mobin - In: The journal of brand management : an international journal 24 (2017) 5, pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
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An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Odoom, Raphael; Boateng, Henry; Asante, Bismark Omane - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2767-2784
Persistent link: https://www.econbiz.de/10011799898