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~subject:"Hotellerie"
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Assessing the effect of narrat...
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Hotellerie
eWOM
299
Viral marketing
276
Virales Marketing
274
Consumer behaviour
244
Konsumentenverhalten
242
Internet marketing
194
Online-Marketing
193
Social Web
153
Social web
153
Online retailing
57
Online-Handel
57
Brand image
51
Markenimage
50
EWOM
45
Brand management
44
Markenführung
44
Customer satisfaction
42
Kundenzufriedenheit
40
Social media
35
Beziehungsmarketing
34
E-commerce
34
Relationship marketing
34
Electronic Commerce
33
Hotel industry
32
Narrative Methode
28
Narrative method
28
electronic word of mouth
28
Service quality
27
narrative transportation
26
online reviews
25
Advertising effects
24
Data mining
24
Dienstleistungsqualität
24
Werbewirkung
24
Data Mining
23
social media
23
Holiday behaviour
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Tang, Chun-Hung
2
Yen, Chih-Lun Alan
2
Aakash, Aakash
1
Aggarwal, Anu Gupta
1
Bai, Billy
1
Bartel, Aaron
1
Berezan, Orie
1
Berné Manero, María del Carmen
1
Binbasioglu, Hulisi
1
Boon Liat Cheng
1
Breazeale, Michael
1
Bruni, Attilio
1
Buhalis, Dimitrios
1
Casado-Díaz, Ana B.
1
Casaló, Luis V.
1
Cassia, Fabio
1
Cavacece, Ylenia
1
Chalke, Anuja
1
Cheung, Man Lai
1
Coba, Ludovik
1
Cole, Shu Tian
1
Dent, Michael M.
1
Du, Qianzhou
1
Ekinci, Yuksel
1
Esmark Jones, Carol L.
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Evangelinos, Christos
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Fan, Weiguo
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Flavián Blanco, Carlos
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Fu, Xiaoxiao
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Hsieh, Ming-Tsang
1
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1
Jo, Yeonseo
1
Kim, Yen-Soon
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International journal of hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Tourism management : research, policies, practice
3
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
Psychology & marketing
2
Electronic commerce research
1
IUBH discussion papers - Tourismus & Hospitality
1
Information technology & tourism
1
International journal of entrepreneurship and innovation management : IJEIM
1
Journal of intellectual capital
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
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1
Services marketing quarterly
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ECONIS (ZBW)
30
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1
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
Saved in:
2
Narrative transportation and trust in luxury hotels SNS marketing : the moderating role of social interaction
Chalke, Anuja
;
Boon Liat Cheng
;
Dent, Michael M.
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10014320374
Saved in:
3
Evaluating loyalty constructs among hotel reward program members using
eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
4
The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter
Leung, Xi Y.
;
Bai, Billy
;
Stahura, Kurt A.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10011282983
Saved in:
5
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
6
Compliance with
eWOM
: the influence of hotel reviews on booking intention from the perspective of consumer conformity
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
;
Shih, Li-Wen
;
Lin, …
- In:
International journal of hospitality management
46
(
2015
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011301989
Saved in:
7
Hotel attribute performance,
eWOM
motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
8
Dimensions of lodging guest satisfaction among guests with mobility challenges : a mixed-method analysis of web-based texts
Zhang, Ye
;
Cole, Shu Tian
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 13-27
Persistent link: https://www.econbiz.de/10011439981
Saved in:
9
Marketing decisions, customer reviews, and business perfomance : the use of the Toprural website by Spanish rural lodging establishments
Nieto, Jannine
;
Hernández-Maestro, Rosa M.
; …
- In:
Tourism management : research, policies, practice
45
(
2014
),
pp. 115-123
Persistent link: https://www.econbiz.de/10010406244
Saved in:
10
How features embedded in
eWOM
predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash
;
Tandon, Abhishek
;
Aggarwal, Anu Gupta
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
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